Which statement best describes an opportunity in SWOT analysis?

• A. An external factor that could improve performance
• B. A weakness in internal processes
• C. A threat from competitors
• D. An advantage of internal resources

Answer: (A)

In SWOT analysis, opportunities are external factors that could improve performance. They come from outside the organization and represent chances to grow, enter new markets, adopt new technologies, form strategic partnerships, or meet unmet customer needs if the company acts on them. These are not guarantees, but they’re conditions the business can capitalize on with the right strategy and resources.

Internal weaknesses describe areas needing improvement, internal threats come from external risks that could harm the business, and internal resources’ advantages refer to strengths the company already possesses.