What is the purpose of employee appraisals?

• A. To evaluate marketing campaigns
• B. To set product prices
• C. To assess performance for all employees
• D. To evaluate equipment efficiency

Answer: (C)

Employee appraisals are a way to measure how well employees perform their jobs. The purpose is to assess performance, provide structured feedback, and identify strengths and development needs. This helps guide decisions about training, career growth, promotions, and compensation, while keeping individual work aligned with the organization’s goals. It applies to all employees, since the focus is on people and how effectively they carry out their duties. Other activities like evaluating marketing campaigns, setting product prices, or assessing equipment efficiency belong to different functions, not the appraisal of employee performance.